The quest to bring the best quality of rice starts from selection and procurement of rice paddy. We have an experienced procurement department. East Rice Company has its procurement centers established all over the province of the Punjab especially in the areas which are known for their basmati’s aroma and good cooking quality. We maintain a close contact with farmers all year round and distribute carefully selected pure & healthy seed amongst them as well as providing them with all the basic necessities e.g. pesticides, fertilizer etc. to make ensure an uninterrupted supply of healthy crop. Besides this, we grow paddy at our own farm.